Buying branded trainers online: how to choose the right pair for everyday wear, streetwear and the outdoors
If you’re looking to buy branded trainers online, you’ll probably compare colour, brand and price first. But other details are just as important when choosing the right pair: materials, shoe height, size conversions, sole tread and intended use. With trainers and running shoes in particular, unclear product details or a poor fit can lead to a purchase you regret.
Common pitfalls when buying branded trainers online
1. Mistaking lifestyle design for performance
A shoe may be suitable for streetwear, leisure and everyday wear without being designed for longer runs or uneven terrain. Classic styles such as the adidas Gazelle Indoor and Nike Dunk High are primarily lifestyle trainers. Their construction, sole and choice of materials shouldn’t be treated as equivalent to those of running or trail running shoes.
2. Not checking size information carefully enough
EU sizes can vary between brands, models and target groups. Some products also list US, UK or centimetre measurements. If you simply select your usual EU size without checking your foot length, you risk getting a shoe that pinches or has too much room.
3. Material claims are too vague
Descriptions such as ‘breathable shoes’ or ‘durable shoes’ don’t tell you much on their own. Look for specific details about the upper, lining, midsole and outsole. A rubber sole isn’t automatically suitable for wet rocks or loose ground, either. The tread, rubber compound and intended use stated by the manufacturer all matter.
What to check before you buy
1. Upper material and breathability
Everyday trainers may be made with suede-look materials, genuine leather, synthetics or textiles. According to the product information, the adidas Gazelle Indoor has a synthetic leather upper with a suede-look finish and a soft lining. The Nike Dunk High GS has a genuine leather upper and a high-top design, according to its product details.
For warm days or longer walks, you might want to consider styles with mesh and a moisture-wicking textile lining. The PELLIOT model is described as having sandwich mesh, woven material and a moisture-wicking textile lining. These features help air circulate through the shoe, but they don’t replace a waterproof membrane.
2. Sole and intended use
A rubber sole can offer durability and grip on everyday surfaces. For woodland paths, gravel or mountain trails, a suitable tread is important too. Trail running shoes usually have a more heavily treaded outsole than classic unisex trainers.
The PELLIOT trail running shoe is listed with a ROCKYTEC rubber compound. Selected versions may feature Vibram Megagrip, according to the product description. Before buying, check which features apply to the specific version you’re choosing. A deep trail tread isn’t essential for tarmac and urban paths, while flat trainer soles may be less suitable for loose ground.
3. Fit, shoe height and size range
Foot length, the width you need and your preferred shoe height are all worth considering. High-top trainers such as the Nike Dunk High cover more of the ankle than low-top styles. This affects how they feel and how they work with your clothes, but doesn’t by itself indicate whether they’re suitable for sports.
The adidas Gazelle Indoor size chart runs from EU 36 to EU 54 2/3. It includes the corresponding foot lengths in centimetres for each EU size. The Nike Dunk High GS is listed in EU sizes 35.5 to 40, with foot lengths from 22.5 to 25 centimetres. The PELLIOT model is listed in sizes including EU 39 to 45, with foot lengths from 245 to 275 millimetres. Check the relevant product page again before placing your order.
Our picks for different needs
adidas Gazelle Indoor Core Black / Cloud White / Gum Unisex
Why this product suits this profile: These unisex trainers are designed for everyday wear, leisure and streetwear. The classic colour combination works with a range of styles.
The product details specify the upper, rubber sole, lining and a detailed size chart. This makes it easier to assess the shoe based on facts rather than just style descriptions.
Synthetic suede-look upper, rubber outsole and sizes up to EU 54 2/3, according to the product description.
Nike Dunk High GS
Why this product suits this profile: The high-top silhouette is ideal if you’re looking for a standout streetwear shoe with a leather upper and lace-up fastening.
The product details clearly distinguish this high-top shoe from a running shoe. They also list genuine leather as the upper material and provide EU sizes with foot-length measurements.
Genuine leather according to the product details, high-top design, lace-up fastening and sizes from EU 35.5 to EU 40.
PELLIOT Running Shoes Unisex – Breathable & Lightweight, Obsidian Black (EU 42)
Why this product suits this profile: These trail running shoes are aimed at people who switch between city streets, woodland paths and outdoor trails, and want lightweight, breathable footwear for the job.
The product details specifically list mesh, an EVA midsole and a treaded ROCKYTEC outsole. The description also notes that certain features are available only on selected versions.
Sandwich mesh, a moisture-wicking textile lining, an EVA midsole and sizes from EU 39 to EU 45, according to the product details.
Looking for more options?
We’ve put together a complete, regularly updated list of products that meet these strict selection criteria and the safety regulations in force in the EU.
Care and everyday wear
How long your shoes last depends on how you use them, their materials, the surfaces you wear them on and how well you care for them. Clean suede-look surfaces with a soft, slightly damp cloth. According to the product information, the adidas Gazelle Indoor shouldn’t be machine-washed or exposed to direct heat. The PELLIOT model should also be cleaned with a damp cloth, and prolonged exposure to direct sunlight should be avoided.
For all models:
- Follow the care instructions on the label.
- Leave shoes to dry completely in the air.
- Don’t place wet shoes on radiators or near strong sources of heat.
- Check running and trail running shoes regularly for signs of tread wear.
- Before ordering, double-check the available sizes, material details and versions.
Frequently asked questions about buying branded trainers online
How do I find the right shoe size when buying online?
Measure your foot length while standing, then compare it with the size chart for the specific model. If one foot is longer than the other, use the larger measurement. It’s also worth checking the details on width, fit and intended wearer.
How long do branded trainers last?
There’s no one-size-fits-all answer. Everyday trainers, running shoes and trail running shoes are all put through different levels of wear. Frequent use on tarmac, wet or dirty conditions and irregular care can all speed up wear and tear. Worn-down tread, cracks or reduced stability are signs that it’s time to check your shoes.
Are breathable shoes waterproof?
No. Mesh and textile linings can help air circulate, but they don’t automatically protect you from rain or puddles. If you need waterproof shoes, look specifically for a stated membrane or a clear claim from the manufacturer.